What's the big deal, then?
You may have noticed that there are more and more bubble tea shops popping up everywhere. It’s a great sector to be in because of the large profit margins and the fact that the beverages essentially promote themselves through social media. Before you drink the bubble tea, you can’t help but take a picture of it.
Since there are many flavours of bubble tea, it makes for a great conversation starter when you want to tell your friends about your new favorite bubble tea shop. The core of the bubble tea craze is the undeniable fact that bubble tea (true bubble tea, not the fake powder crap, but boba beverages made from premium tea and real milk like we serve at Pearl Lemon Tea) is incredibly tasty.
The chewy consistency and springy character of tapioca make for a delicious mouthful. Even though the traditional milk tea includes sugar, it tastes good and does not make you feel too horrible about yourself. Due to a combination of FOMO (fear of missing out) and a product that does not let consumers down, bubble tea is here to stay and will only continue to gain popularity. Or at least that’s what we think, and our customers seem to agree.